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What is Flexible Dieting and Macros?

Oreos, Pop-tarts, and Ben and Jerry's ice cream are what most people associate IIFYM or Flexible Dieting with. How are people building incredible physiques by eating what most would consider "junk" or "bad" food?  Flexible dieting is simply a method of counting macros. Depending on various factors, your coach or online calculator will give you macros. Macronutrients are Fats, Carbs, and Protein. The macros you receive can be compared to a budget. The idea is to hit your daily allotted macros by focusing on eating lean meats, complex carbs, fibrous veggies, and healthy fats. The flexibility comes in when you use a small percentage (10-15%) of your macros toward eating some of these "dirty" or "forbidden" foods you enjoy. A...

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